Content
Let’s create B2B content that works.
If you’re looking for a good B2B content writer, you need a specialist. Not everyone can write in a way that makes sense to your target audience.
- Did you know that websites that publish content over 11 posts a month have significantly better traffic, compared to the less active blogs?
- Did you know that websites with over 400 articles tend to get twice as much traffic compared to those with 300 and fewer posts?
- Did you know certain small companies (fewer than 10 employees) are outperforming companies 10x bigger, simply because they prioritize content marketing?
These were some of the most striking findings in a recent research study developed by Hubspot. If you haven’t already, you may want to check this data.
For a quick overview, read this thought-provoking article from the Marketing Insider Group.
This doesn’t imply you should compromise content quality for the sake of quantity. You can get both by reaching out to the right professional.
Sometimes you don't merely want someone who can communicate effectively.
When it comes to B2B lead generation content, it takes a special breed of writer to really match your expectations and align with your goals.
It’s not enough to just be able capture the attention of your readers, and find creative ways to keep their eyes going through your content. The key to successful content marketing for B2B companies is to plant the seeds of trustworthiness from the get-go. These are the seeds that will eventually blossom into sales.
Content marketing is a perfect opportunity to plant these seeds. It’s not simply about filling up pages on your website; it’s about keeping an ongoing conversation with your audience. It’s about publishing material that emphasizes why your organization is the leading expert in your niche.
In order to come across as trustworthy, B2B content must do more than simply gloss over the surface of the matter with a sugar coating of enticing words.
Lead generation content must be enjoyable, relevant, and substantial.
A tricky balance is required, to produce effective content marketing for B2B companies.
It takes a writer who can carefully weigh in the contextual appeal of every single piece of content, while watching its technical value, as well as making sure the final product is enjoyable to the readers.
To ensure this balance is preserved, you need someone who truly knows the topic at hand.
You need a writer who can convey genuine expertise — rather than just superficial flourishing; otherwise, you risk publishing insubstantial content that will reflect negatively upon your brand.
This is especially relevant in the B2B industry, where most of your readers have a solid technical background that allows them to easily pick up on glossy writing that can’t sustain its own theoretical framework.
I’m a specialized writer who can handle your freelance B2B content writing projects.
When there’s the need for a competent B2B writer with an advanced background in finance and technology, I am confident I can surpass any other candidates.
Don’t take my work for it — reach out to me with your questions. I will show how I can add value to your website; in a way that appeals to your target audience and compounds your existing referrals.
How my content development process works:
When you reach out to me, I will closely listen to your briefing and work with you to develop a suitable strategy — one that is tailored to maximize the effectiveness of your content marketing efforts.
I will dive into keyword data to determine how best to flesh out your content, as well as locking in on trends, additional ideas and ranking opportunities; I can do this step independently or in a collaborative spirit.
Before I start writing content, I will draw from the previous steps to put together a list of suitable topics; you will then be asked to pick the ideas you find more appealing as well as adding additional feedback.
When I sit down to actually write your content, I will have a clear idea of what to write about and how to best approach the topics. This makes the writing process faster and more effective.
Once the writing is finished, I won’t settle for just proof-reading it; I will also make sure to effectively optimize all your content to align with the available keyword research. This includes writing all SEO tags — so you don’t have to.
It’s not enough to simply hit “Publish”. There are many ways to improve the reach and impact of a great article by paying attention to its distribution; you may be surprised with some of the elegant solutions I have in store, when this moment comes.
Content marketing works because teaching sells.
For many B2B companies, the Internet remains an untapped source of business.
I am the missing piece that will allow you to create a chain of communication and trustworthiness from your core brand values right down to your target audience.